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International investors reveal an appetite that is growing Indian biryani

International investors reveal an appetite that is growing Indian biryani Rebel Foods, which has numerous brands Behrouz that is including respected at $525 million It is currently expanding into Southeast Asia as well as the center East When Indian diners order biryani online from Rebel Foods they’re greeted with a culinary reputation for the fragrant, slow-cooked rice dish. “The recipe ended up being lost forever whenever King Cyrus laid siege to Behrouz until it absolutely was discovered between the ruins,” the story checks out to some extent. “With this Biryani, we now have cut back to life this missing recipe.” Diners are invited to see the account that is entire which reaches 14 chapters and describes a protracted war between two ancient Persian kingdoms. The whole lot is created up—a canny exercise in myth-making who has helped turn the dinner (named Behrouz following the fictional conflict) as a top-seller and also the very first branded form of India’s unofficial dish that is national. Rebel Foods calls it self the global World’s greatest online Restaurant business, a boast that’s difficult to disprove because there aren’t numerous chains that can compare with it. Launched by a McKinsey & Co. alumnus named Jaydeep […]

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